Head of Marketing

Be part of our beating heart 
 

Brussels Airport is much more than just an airport! 
We strive to be recognized as a leading European economic hub seamlessly connecting people, businesses and partners, with innovation and sustainability at its core. Do you want to help shape the airport of today and tomorrow? 

Your mission 
 

As Head of Marketing, you will elevate our brand through a strong institutional and commercial positioning. 

In your role as experienced leader, you will manage a dedicated team in a dynamic and innovative environment. You report to the Chief HR & Corporate Affairs Officer. 
 

Your areas of responsibility 

Marketing strategy & Positioning 

• Define and execute the marketing strategy in alignment with the company’s global vision 
• Position and strengthen the corporate and community brand image. Ensure the brand reflects our vision of being more than an airport—a dynamic ecosystem driving innovation, global connectivity, and long-term growth 
• Establish Brussels Airport as an undisputed Belgian player in economic and social development and reinforce its role as a serious leader in sustainability 
• Manage the marketing budget and measure performance (traffic, brand awareness, ROI) 
• Balance factual data, rational insights, and emotional appeal 

Team management & Collaboration 

• Build and develop a strong core team (market research, Marketing managers, campaigners, media buying, etc.) and drive marketing performance across the organisation 
• Foster creativity, team cohesion, and continuous skill development 
• Collaborate with business lines, product developers, digital teams, communication, public affairs, and other stakeholders to create synergies and customer-centric content while ensuring a consistent brand identity for BAC 

Brand identity 

• Define the airport’s role and values and integrate innovation and digitalization 
• Ensure brand alignment and consistency with our vision and lead marketing campaigns and Go-To-Market strategies
• Oversee marketing campaigns and flagship events that enhance Brussels Airport’s visibility, reputation, and customer experience

Change management & Transformation 

• Establish and professionalize core marketing functions 
• Lead the ongoing transformation of the marketing team, ensuring strong processes and unified ways of working 
• Implement end-to-end processes (from brand positioning to Go-To-Market) 
•  Foster Innovative Marketing & Digital Excellence  
• Leverage the latest digital marketing trends, AI solutions, and omnichannel strategies to enhance brand impact 
• Inspire team to embrace innovation and continuous improvement 

Partnership & Stakeholder management 

• Understand the broader ecosystem and its activities 
• Provide strategic guidance and support to business lines and key stakeholders 
• Develop and provide tools and frameworks (e.g., Brand Bible) 

High-impact campaigns & Events    

• Oversee marketing campaigns and flagship events that enhance Brussels Airport’s visibility, reputation, and customer experience
• Conduct digital and print communication strategies 

Market intelligence & Digital excellence  

• Work with the Market Research team to capitalize customer insights and anticipate market trends 
• Conduct in-depth analyses to enhance engagement and drive business growth 
• Leverage the latest digital marketing trends, AI solutions, and omnichannel strategies to enhance brand impact

Your profile 
 

• Master’s degree in business with 10-15 years of solid marketing experience in a dynamic customer-centric environment  
• An inspiring leader with stakeholder management skills, passionate about guiding and developing teams and driving results 
• Proven expertise in change management and leading teams through transformation 
• Both strong analytical and creative, capable of turning vision into impactful actions 
• Deep knowledge of digital marketing technologies 
• Fluent in English, Dutch, and French 
   

What makes our hearts beat faster?  

A unique and inspiring work environment! 

Is your heart rate speeding up already? 
 

Send us your CV in English, and for any questions, contact evelien.hoymans@brusselsairport.be.