Marketing Manager Passenger Aviation

Be part of our beating heart 
 

Brussels Airport is much more than just an airport! 
We strive to be recognized as a leading European economic hub seamlessly connecting people businesses and partners, with innovation and sustainability at its core. Do you want to help shape the airport of today and tomorrow? 
 

Your mission 
 

As a Marketing Manager for Passenger Aviation, you play a key role in developing and implementing marketing strategies that drive brand and commercial growth. You act as the primary link between various stakeholders, ensuring that marketing plans are effectively aligned with customer needs and business objectives. 

You thrive on creating strong emotional connections between brand and consumers. You drive brand engagement, foster consumer loyalty, and craft compelling campaigns that elevate our brand to new heights. You report to the Head of Marketing.  
 

Your areas of responsibilities: 

Strategic marketing planning: 

• Develop and implement an annual marketing plan with a strong go-to-market strategy
• Manage and optimize the marketing strategy for Passenger Aviation to drive brand and commercial growth
• Starting from the strategic brand positioning you contribute to maximize our passenger experience and our revenues in close collaboration with the Passenger Aviation teams 
• Based on needs, market data and studies, you identify insights to boost the brand equity 
   

Stakeholder management & Coordination: 

• Act as the point of contact between Passenger Aviation, Brand, Internal & External Communication and other project stakeholders. 
• Align marketing plans and translate them into customer-oriented channels 
• You act as the bridge between different teams and internal stakeholders, ensuring seamless synergy between strategic vision and operational execution  
   

Customer and market-oriented thinking: 

• Continuously monitor market trends and competitor activities and proactively respond to them 
• Balance customer value and business value to provide customer-centric solutions 
• Stay updated on cultural, technological, and economic factors influencing consumer behavior
   

Campaign development & Brand management: 

• Collaborate with the Corporate Branding Manager to develop campaign briefings 
• Ensure a consistent brand identity and translate corporate and brand objectives into compelling creative campaigns 
• Create brand experiences that resonate with the audiences, create emotional connection, and amplify our influence 
• Design initiatives that stand out, making Brussels Airport more than just an airport—a destination in itself by collaborating with efficient marketing resources (design, content, media, etc.), to align with strategic priorities and departmental needs 
   

Budget management: 

• Manage budgets and efficiently allocate marketing resources to maximize impact 
• Optimize marketing resources and track key KPIs to maximize ROI, leveraging market data to refine strategies and enhance positioning
   

Your Profile 
 

• Master’s degree in business with 10-15 years of strong marketing experience in a B2C environment or aviation industry
• Excellent storytelling skills and expertise in omnichannel campaign management 
• Project -and stakeholder management skills combined with cross functional leadership 
• Ability to transform consumer insights into concrete and impactful actions 
• Fluent in English, Dutch, and French

What makes our hearts beat faster?   
 

A unique and inspiring work environment! 
 

Is your heart rate speeding up already?  
 

Send us your CV in English. For any questions contact evelien.hoymans@brusselsairport.be.